Marketing Your Business

Course Description

If you’re launching a new business, this course gives you a practical path to your first customers. You’ll define your ideal customer profile, craft a clear offer, and build a simple funnel that turns attention into leads and sales. We’ll cover positioning, messaging, and the channel mix that fits a small-business budget—so you spend time where it pays off.

Across guided lessons and templates, you’ll set up foundations that compound: a lightweight brand kit, a high-converting landing page, local SEO basics, a content plan, and a starter email sequence. By the end, you’ll have a 30-day marketing plan you can run immediately and repeat each month.

Certification

Complete the modules, submit your go-to-market plan, and pass the final review to earn your Business Marketing Certificate. Your project is evaluated on clarity of positioning, channel strategy, funnel design, and expected ROI. You’ll receive a checklist of next steps based on your business type.

You’ll also present a brief metrics snapshot—lead goals, conversion targets, and break-even assumptions—so you know exactly what to watch post-launch. Meeting the rubric earns the certificate and signals you can design and run a focused acquisition plan.

Learning Outcomes

• Over 37 lectures and 55.5 hours of content!
• Capstone: a 30-day go-to-market plan with budget and KPIs
• Define your ideal customer and sharpen your positioning/offer
• Build a simple website funnel (landing page, lead magnet, thank-you)
• Set up local SEO (Google Business Profile) and review generation
• Create a 4-week content calendar and starter email automation
• Understand paid basics (boosted posts, search, geo-targeting)
• Track results with a lightweight dashboard and weekly cadence